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Case Study
Customer Loyalty through Incentives
 
Globalcase develops & delivers projects on time and budget with quality.
 
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  Project Shortcut to  
  Corporate and Agent Incentive System
Business Challenge
How Globalcase Helped
Value Delivered
 
 
  Executive Summary  
  The customer realized the need of replacing existing incentive system with a more automated application system with a centralized data repository. The complexity involved integrating the application system with multiple internal and external application systems, making the application multilingual. The time-to-market was short and critical.  
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Business Challenge
Our customer, one of the top five airlines in USA, had an existing incentive program for corporate houses and travel agents. Most of the operational processes were manual and involved people from different groups, internal as well as external to the organization. This resulted in loss of data clarity; intense manual processing and several independently maintained databases. Overall the system was not interactive and was not able to attract customers.

The customer was looking for some one to help in

a) Bringing all data to a central repository.
b) Developing user friendly web interfaces.
c) Integrating the incentive application with other application systems.
d) Analyzing existing processes and replacing them with more efficient processes.
e) Providing multilingual solution so that the application can be used worldwide, specifically in countries like Japan, China and Hong Kong etc.
f) Hosting the solution.
g) Providing regular maintenance for 7 * 24 hrs a week.
h) Over and above, developing the solution in an aggressive time line as time-to-market was very critical.
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How Globalcase Helped

The customer selected Globalcase because of its expertise in developing incentive solution, experience with airline industry and its earlier performance in executing and delivering quality solution to the same customer.

As the time-to-market was very critical for the customer, Globalcase prepared a project plan driven by time line. It analyzed and categorized the business needs into various sub-components. The sub-components were designed to be loosely coupled and could be delivered on a time sequence, with dependent components being delivered later. It prepared delivery schedules for each individual sub-component. It made a contingency plan to take care of risks of being not able to deliver the dependant modules on time. The detailed project and risk management plan made the customer comfortable to take the solution to the market meeting its time-to-market requirement.

Further, Globalcase estimated the effort requirement at individual elementary process level within each sub-component. This helped the customer in prioritizing its requirement for each delivery schedule. Each individual delivery was planned on a time-box and fixed-price basis. This helped the customer to get the solution developed on time and budget.

The change requirements, identified by the business users, domain experts, developers or stake holders were reported to the project manager. The project manager evaluated each change request on the basis of urgency, cost and impact on schedule. The program manager of customer used to approve the change requests for implementation. Globalcase could accommodate change requests during project development as it had made adequate contingency plan.

Globalcase project manager used to evaluate the risks and taking mitigating measures on a regular basis. The development of the application was being carried out using onsite (USA) and offshore (India) methodology. There was a possibility of war between India and Pakistan during the course of this project development. Globalcase made adequate preparations to execute the project from its onsite development center if a need arise.

Globalcase put in place an effective communication structure (weekly status reports, telephonic meeting with offshore resources, monthly meeting with stakeholders etc) to keep all stakeholders, executives, business users, developers, support groups and other project groups aware of the progress of the project. This helped in getting the required efforts from external resources as required to deliver the solution on time.

The technical solution suggested use of COOL:Gen for business modeling and process development. The user interfaces were developed using JSP and Servlet technology. The project followed complete IE (Information Engineering) methodology for business modeling and process development where as it used object oriented modeling for front end application. The project implemented MVC (Model-View-Controller) design pattern to deliver complete solution. This helped in making the application multilingual by changing the JSP pages only without affecting business logic. The design of the application facilitates rolling of the product to a new country with a different language within a very short period of time.

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Value Delivered
a) Launching the product in an aggressive time line with quality.
b) Providing cost-effective solution using onsite-offshore methodology.
c) One-stop shop for complete solution.
d) Complete project management and execution within budget.
e) Coordinating with different groups for resolving integration issues.
f) Dedicated resources for supporting as well as enhancing the application system.
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